Exponiertes NGO trifft Vorsorge für extremes Echo auf polarisierende Kampagne

FALLSTUDIE #06

FALLSTUDIE #06

Exponiertes NGO trifft Vorsorge für extremes Echo auf polarisierende Kampagne​

Ein global bekanntes NGO plante eine stark polarisierende Kampagne und rechnete mit massiven Reaktionen aus Bevölkerung und Medien bis hin zu unkontrollierbaren Shit-Storms.

Eine vorausgehende Überprüfung der eigenen Strukturen, Prozesse, Ressourcen und Fähigkeiten im Bezug auf Krisenkommunikation sollte Klarheit über das Risiko der Kampagne bringen.

KONTEXT & FIRST RESPONSE

challenge.

Diese Fallstudie wird “later this year” veröffentlicht.

Was Apple kann, können wir auch. Die Kunst des Hypes. Warum ein Feature sofort veröffentlichen, wenn man die ganze Welt noch ein wenig darauf warten lassen kann?

coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. 

coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. 

coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. 

coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. 

STRATEGIE & TAKTIK IM REALITÄTS-CHECK

evolution.

Diese Fallstudie wird “later this year” veröffentlicht.

Was Apple kann, können wir auch. Die Kunst des Hypes. Warum ein Feature sofort veröffentlichen, wenn man die ganze Welt noch ein wenig darauf warten lassen kann?

coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. 

coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. 

coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. 

coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. 

BILANZ & REFLEXION

impact.

Diese Fallstudie wird “later this year” veröffentlicht.

Was Apple kann, können wir auch. Die Kunst des Hypes. Warum ein Feature sofort veröffentlichen, wenn man die ganze Welt noch ein wenig darauf warten lassen kann?

coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. 

coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. 

coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. 

coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. coming later this year. 

“this statement is also coming later this year. really soon, before christmas, promised.”

HEAD OF CLIENT PROJECT

“this statement is also coming later this year. really soon, before christmas, promised.”

HEAD OF CLIENT PROJECT

cookie policy

Wir nutzen nur absolut notwendige Cookies.
Weitere Informationen finden Sie hier: Datenschutz